Range International was operating on fragmented third-party listing sites. They lacked a centralized “Single Source of Truth” where agents could manage their own listings, track leads, and present a unified brand front to the Kuching property market.
Providing agents with high-tech tools has made Range International a more attractive agency for top-tier talent in the region.
A.C
The FEIMES Strategy
Custom Listing Engine: We developed a proprietary property management platform. Agents can now upload, edit, and feature listings in real-time with a mobile-friendly dashboard.
AI-Enhanced Lead Gen: We integrated their social media marketing directly with the site’s analytics. This allowed us to retarget users who looked at specific properties with “Similar Listing” ads.
Search Engine Dominance: By optimizing individual property pages for address-specific keywords, we ensured Range International listings appeared at the top of Google searches.
The Result
Transaction Boost: Helped drive a 17% increase in property transactions last year.
Agent Retention: Providing agents with high-tech tools has made Range International a more attractive agency for top-tier talent in the region.